In the ever-evolving landscape of search engine optimization (SEO), understanding the nuances of different search engines is crucial for maximizing online visibility. Yahoo and Bing, though often ...

Microsoft Bing may use ProductGroup markup in the future for its "captions" in the Bing Search results. Fabrice Canel from Microsoft said while they do not support it yet, "it’s on our radar" and "the ...

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, "SEOs should focus on conversion.

Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites.

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Every successful freelancer knows that it takes a thorough ...