We use a lot of examples in this book, which seems particularly appropriate considering that the book is all about learning from examples! There are several standard datasets that we will come back to ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Table 2.1 shows that we managed to aggregate the values of the transactions in the different accounts and months into new variables. The only issue is what to do when we have more than one transaction ...