Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...

Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jeff Hirsch, chief marketing officer and head of publisher development, US, at PubMatic.

Today's online advertising approach. Ads are generated by computers based on a person's surfing and buying history. See targeted ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and ...

2020 has taken a turn none of us expected. For us B2B marketers who rely heavily on in-person interactions to connect with clients and drive lead generation, the cancellation of big events and ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...