Improving Reels engagement is boosting analysts' confidence in the short-form video platform's ability to compete with TikTok. Meta Platforms said Wednesday during a fourth-quarter earnings call that ...

When Meta launched its short-form video feature reels on Instagram in 2020, it faced stiff competition from TikTok for people's attention. Today, reels seem to be winning the popularity crown among ...

Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Cracking the Instagram algorithm is no easy feat. But a handful of creators say a new tactic has ...

Posts from this topic will be added to your daily email digest and your homepage feed. With TikTok’s future uncertain, Instagram is hoping to lure some creators away with the rollout of a direct ...

After Instagram launched its TikTok competitor, Reels, in August 2020, the short-form videos have pretty much taken over the app. In November of the same year, the social media platform redesigned its ...

Facebook Reels is a feature that allows users to create and share short-form videos with music and special effects. While some people love the Reels feature, others find it distracting or overwhelming ...

Instagram is out today with a major new release that should crank up the competition between social media apps to another level. “Reels” is rolling out for Instagram users in 50 countries and is ...

Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted ...