In a 1996 article for Fast Company, business author and academic Jeffrey Rayport wrote: “Think of a virus as the ultimate marketing program.” “When it comes to getting a message out with little time, ...

In a world where likes and shares are often seen as the ultimate markers of success, businesses are increasingly looking to dig deeper into the metrics that really matter. Viral marketing campaigns — ...

Every marketer hopes their latest campaign will go viral. Without any surefire way to ensure that happens, however, they must employ unique strategies to build hype around their campaign and get more ...

Opinions expressed by Entrepreneur contributors are their own. Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was ...

In this eye-opening video, we dive into an insane viral marketing hack that could revolutionize the way you promote your ...

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

For years, “going viral” has been viewed as the ultimate marketing win—a single piece of content skyrocketing to massive visibility seemingly overnight. However, virality may not always deliver the ...

The difference between content that goes viral and content that fails to find an audience depends on a single, critical moment: a person seeing the share button and deciding whether or not to click.

It used to be “word of mouth.” Now it’s more likely “word of Web.” But whatever you call it, viral marketing is on the front burner for many marketers and advertisers. Despite people’s suspicions ...

Ever wonder how to create a viral marketing campaign? There is no perfect formula, but making people laugh is a great start. Humor is universal and has led to some of the most memorable ads of all ...

Gone are the days where TikTok was considered an app for kids. Since launching internationally in 2017, the video-sharing app has become one of the fastest-growing social media platforms worldwide, ...

"Have you ever been to the Iceberg Lounge?" There's a new viral website for Matt Reeves' upcoming The Batman movie, discovered by fans a week ago. And while there is one file hidden on the site, not ...