If you have a child who has been diagnosed with a spectrum disorder like autism, your pediatrician may have suggested a therapy called applied behavior analysis. Sometimes called ABA therapy, it’s ...

Operant conditioning is a procedure for controlling behavior, explored and exploited most notably by B. F. Skinner, followed by many subsequent researchers. It involves shaping the behavior of an ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all ...

Ashley Lauretta is a journalist based in Austin, Texas. Her bylines can be found in WIRED, the Atlantic, SELF, ELLE, elemental, espnW, Men’s Journal and more. Ashley Lauretta is a journalist based in ...

Operant conditioning, sometimes called instrumental conditioning or Skinnerian conditioning, is a method of learning that uses rewards and punishment to modify behavior. Through operant conditioning, ...

When it comes to improving their health and wellness, most people know what they should be doing. They understand the benefits of a healthy lifestyle and have the desire to make the necessary changes.

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...

In Jarek Janio’s Inside Higher Ed opinion column, “Beyond ‘Grit’ and ‘Growth Mindsets,’” Janio argues that, to promote better student learning, college instructors should ignore questions about ...